CROWN EQUIPMENT CORPORATION
Visual Design Co-op
May 2023—August 2023
August 2022—December 2022
Crown Equipment Corporation is leading innovator in world-class forklift and material handling equipment.
ProximityAssist & GeoAssist
ProximityAssist and GeoAssist are part of a sensing technology installed on the lift trucks that help scan for objects, pedestrians, and other forklifts. Working with the Visual Design team I conceptualized logos that would indicate the technology integrated into the compatible
lift trucks.
Logo conceptualization
Inspiration
Concept exploration
My final proposed concept
INTEGRITY PARTS
Crown sells a line of supplies and general materials known as Integrity Parts. One of my projects was to redesign the hand cleaners packaging. During my second co-op with Crown I also supported the design of the Integrity Parts oil filter label.
Packaging redesign
Inspiration
Concept exploration
Integrity Parts Oil Filter concepts
