HARROW BLUE CO-OP
Junior Designer
January 2022—May 2022
Harrow Blue is a boutique brand building and creative consultancy in Cincinnati, Ohio.
Throughout my co-op I collaborated with the team in brand identity work through the exploration of brand expression boards, asset creation, category audits and assessments. Additionally I the created internal content for social media and captured photography.
ATINA GLOBAL
During my time at Harrow Blue, I was involved in the development of Atina, a lifestyle brand. I collaborated with the Harrow Blue team to create brand expression boards, identity concepts, and assets. While Harrow Blue is still working on the final brand identity, my portfolio showcases my process and contributions to the early ideation and conceptualization of Atina.
Brand Identity Exploration
Logo Iterations • 3 Rounds of Brand Explorations
Round 1
I presented 3 concepts. For each exploration I created a brand expression board showcasing the color palette, logo, and photography strategy.
Round 2
The Harrow Blue team guided me to select two concepts for further expansion. Each direction plays out the photography strategies for various subcategory identities within the overall branding.
Round 3
The third round of brand identity exploration pushed the conceptualization of each direction. For the final round, creating more stylistic expression boards.
INTERIOR PHOTOGRAPHY
While working with Harrow Blue I was tasked with shooting photography of the office space. I focused on both interiors and detail shots to showcase the atmosphere of
Harrow Blue.
