Crown Design Projects
Crown Equipment Corporation is a global leader in forklift and material handling equipment, recognized for its commitment to innovation, engineering, and product design. During two semesters as a co-op working within the Visual Design Department, I collaborated with teams across interaction design, industrial design, and engineering to support a variety of creative initiatives. My work primarily focused on internal branding, presentation development for senior leadership, and the preparation of forklift graphics and product labeling.
SCOPE
ProximityAssist and GeoAssist logo conceptualization
Integrity Parts packaging redesign
ProximityAssist and GeoAssist
ProximityAssist and GeoAssist are part of new sensing technology installed on the lift trucks that help scan for objects, pedestrians, and other forklifts. Working with the Visual Design team I conceptualized logos that would communicate the technology integrated into the compatible lift trucks.
Process
Integrity Parts Packaging Re-design
Crown sells a line of supplies and general materials known as Integrity Parts. One of my projects was to redesign the hand cleaners packaging. During my second co-op with Crown, I also supported the design of the Integrity Parts oil filter label.
